Social Media Resource

Welcome to the social media resources page for the APSCU Convention & Expo 2012, where you can find everything you need to ensure that social media is an integral component of your convention experience.

You will see all the APSCU branded accounts listed by platform in the right side column. Be sure to browse through them and flag the accounts that are of interest to you.

Official APSCU Twitter Accounts

@APSCUNow is the main account for APSCU announcements, news, responses to community conversations, updates, as well as other useful information.

@APSCUEvents is the account to follow for all APSCU events and conferences logistics information. This account will also follow the #APSCU2012 hashtag closely.

@APSCULegis is the Legislative Team of APSCU.

@APSCURegulatory is the Regulatory Affairs Department of APSCU.

Here are two hashtags that may make your life at the convention just a little easier:

#APSCU2012 - general hashtag for all things 2011 Convention related

#APSCUhelp - hashtag to report logistical issues or questions while attending the convention.

APSCU Facebook page

http://www.facebook.com/apscu

Additional Information

For additional information, navigate the pages below for Twitter accounts to follow, hashtags to use to join the conversation, Facebook pages to "Like" at the 2012 Convention and basic Twitter Tips.

• Twitter Accounts to Follow
• Hashtags to Use
• Facebook Page to "Like"
• Basic Twitter Tips

Twitter Accounts to Follow at the 2012 Convention

Whether you are here with us at the convention or not, the best way to stay updated on community discussions and breaking 2012 Convention news is to follow the right accounts on Twitter.

Official APSCU Convention & Expo Twitter Accounts

@APSCUNow is the main account for APSCU announcements, news, responses to community conversations, updates, as well as other useful information.

@APSCUEvents is the account to follow for all APSCU's events and conferences logistics information. This account will also follow the #APSCU2012 hashtag closely and answer/amplify all logistics questions and resolutions.

Hashtags to Use at the 2012 Convention

This page contains a full list of hashtags to use at the 2012 Convention. Hashtags are essential to optimizing your Twitter experience, especially if you are tweeting from an event with many different topics, themes, or activities (like our convention). Hashtags are keywords with a "#" in front of them. They cannot contain spaces or punctuation. Below are the basics, but we also recommend referencing this Mashable article about using Twitter hashtags.

• You can use multiple tags together, so a tweet that ends with "#APSCU2012  #HigherEd" can be understood to be related to both the 2012 Convention as well as Higher Education.
• You can search on a tag using search.twitter.com to view a real-time feed of tweets using a specific hashtag - check out the search for #APSCU2012
• Tags are not case-sensitive, so #APSCU2012 and #apscu2012 are the same.

Here are two hashtags that may make your life at the convention just a little easier:

• #APSCU2012 - general hashtag for all things 2012 Convention related
• #APSCUhelp - hashtag to report logistical issues or questions while attending the convention.

Other theme-specific hashtags

• #APSCU
• #4Profit
• #HigherEd

Facebook page to "Like"

• APSCU

Basic Twitter Tips

Twitter can optimize your convention experience, whether you are here with us or not. This section is designed to equip new users with Twitter basics.

How to Create a Twitter Account:

All you need is an email address. Then go to Twitter.com and follow the instructions. If you need more info, check out this post by eHow.

Key Concepts

• Tweets - a Tweet is a message or update sent through Twitter. It has a maximum limit of 140 characters. It is good practice to restrict tweets to 120 characters, leaving 20 characters free to enable "Retweeting" of messages.
• Followers / Following - People follow accounts that are of interest to them. User A "Follows" User B by clicking on the +Follow button. User A will then see all of User B's updates. The reverse is not true. User A can follow User B, but User B is not obligated to follow User A. User B will therefore not see User A's updates. Increasing the number of followers is usually done by tweeting about topics of interest and by adding value to conversations.
• Direct Messages - When two Twitter users follow each other mutually they can send each other private "Direct Messages." These are private and cannot be viewed by other followers.
• @ Username Replies - When a user starts a message with @+ another user's username it is considered a reply - where the intent is to say something to that user.
• Hashtags (#) - Hashtags are used to tag a tweet relating to a specific theme to facilitate search. If you click on a hash tag within a tweet, it will take you to a search stream on that topic. Using hash tags in your tweets allows your messages to appear in those search streams, which is another way for users to find your account.